What is a title tag and why does it matter for clicks?
A title tag is the blue headline users see in Google search results. It is the single biggest factor in whether someone clicks your link or your competitor's. A poorly written title can cut your click-through rate by 50 to 80 percent, even when you are ranking on page one.
What is CTR and what does low CTR mean?
CTR (Click-Through Rate) is the percentage of people who see your page in search results and actually click. A CTR below 5% usually means your title or meta description is not compelling enough. The industry average for position 1 is around 28%.
What is page decay and how does it hurt my site?
Page decay is when a previously well-performing page starts losing traffic month over month. It is caused by outdated content, new competition, or algorithm updates. Catching it early means you can update the page before it drops off page one completely.
What is keyword cannibalization?
Cannibalization happens when two or more of your own pages compete for the same keyword. Google gets confused about which one to rank, so both pages perform worse than one strong page would. This tool identifies which pages are fighting each other.
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